Social Media – What is it doing to our brains?
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Social Media – What is it doing to our brains?

October 10, 2019

Social media validation is like that last
piece of samosa jab mehmaan ghar aate hai. You pretend like you don’t want it, but
really, you’d kill for a bite, or in this case, a like. With Instagram hitting 1 billion users, and
with you probably watching this video while switching between 3 apps, we asked – What’s with this craving for social media
validation and what is it doing to our brains? We want to find out – but first lemme take
a selfie. How it works It all comes down to your brain chemistry. Specifically, Dopamine- the chemical associated
with love, lust and sex. It’s responsible for the connection we make
between an action, and the feel-good reward that follows. Every time an action results in a reward,
these associations become stronger, so that you crave more. How it affects us Addiction: While it may make you feel good, the effects
of dopamine? Not so dope. You could actually become addicted
to social media. It starts with “seeking”, or reaching for
your phone to post a picture. The “reward” comes when the likes start
flooding in. And before you know it, you want more, and
more. You can log out any time you like, but you
can never leave. Social and Mental effects:
The average person spends at least 2 hours on social platforms everyday. This excessive use leads to high levels of
narcissism, anxiety & depression. People who spend more than two hours per day
on social media have a higher tendency to report a mental illness. A recent study found that if you’re a teenager, using social media is like digging into a bag of chips, or winning money – you just
can’t get enough TLDR: It’s important we tell our FOMO
to FO from time to time – cos what we’re really missing out on is life. How Apps are in on it The current market value of Facebook (which
also owns Instagram and WhatsApp) is $570bn. But as everyone knows – “Facebook is free
and always will be.” That’s because we aren’t the customers
– advertisers are, and our attention is what’s being sold – for FREE. These apps are designed to get us hooked, because the more attention a platform can pull, the more effective its advertising space becomes,
allowing it to charge advertisers more. This is the attention economy. The average millennial checks their phone
157 times daily, and the four horsemen of the app-ocalypse
– Facebook, Twitter, Instagram and Whatsapp – make money off every second. From behaviour-tracking algorithms to the
infinite scroll, these apps are built exactly like slot machines. You pull down to refresh and then wait with
bated breath to see what you’re gonna get. A new follower? A new like? Nothing? Try again! Social media has a lot of pros, but we need
to find where to draw the line. Because it isn’t just about the likes, but
how you feel if your post isn’t getting too many of them. But life isn’t an episode of Black Mirror,
and there’s actually hope – Instagram recently reported that it would
test hiding the like count from photos to get users to pay attention to the content
itself. It’s time we all wake up to the dangers of
our own overuse, and start doing it for ourselves rather than for the ‘gram! Tell us your thoughts on the science behind
social media in the comments below! And don’t forget to like, share and subscribe to Vitamin

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  1. Do you seek validation from social media? Tell us about it in the comments below!

    And donโ€™t forget to subscribe to us here-

  2. Another great video โค๏ธโค๏ธ. We need more content like this on the internet instead.

  3. First one to watch it๐Ÿ˜…๐Ÿ˜…๐Ÿ˜…
    Btw…. again a great video on social media addiction… Life has totally changed ..
    I think it's a great platform for many….but yeah I totally agree with you guys as we tend to waste our time on useless stuffs..

  4. Tbh I am not addicted to the social media and it's likes hell if I could I'd probably delete my account but I am addicted to reading apps like Wattpad, inkitt etc. and I am trying to remove this addiction (though never succeeded in it)

  5. Hey VitaminStree,I need your help:-
    I don't want to get attached to Social media,but I'm a YouTuber,so in order to grow my channel,I have to be active. Even though I don't care about number of followers,more the followers=more the audience=more the Subscribers. What do I do?

  6. I felt like such an oldie trying to stop my sister from using her phone a few seconds ago before I started watching this video. Thank god, now I got the validation that what I was doing wasn't exactly all that bad.

  7. Solution:
    1. Switch off the notifications for social media apps.
    2. Download an app which can track your phone usage. And then try to reduce the hours you spend on social media.
    3. Try grey scaling your phone.
    4. Uninstall those apps from your phone and try using it on desktop/laptop. ( This way you won't have access to them all the time)

    And at last the most powerful one, try getting a 'social media detox' for some days.

  8. I would really like to touch on another factor here which is the need to stay updated idk but the youth relies on social media to stay updated on latest trends and hashtags. Moreover there is another concept involved a lot of the people on social media feel lonely or neglected irl so they seek an escape online. Maybe its anxiety maybe its something else but its a loop. People develop mental illness on the apps and people with mental illness browse it too.
    The prime question which rises is why real life interactions are disappearing and why its all about that perfect picture moment why isn't it about the perfect live the moment?

  9. As a English lit student, I totally lived for the "Emma" insert at the end. Also, on a social media cleanse for over 2 months now and have felt a huge decline in my anxiety.

  10. Iโ€™m 14 and I hate how a majority of my friends are addicted to Instagram and social media. They always give me the eye roll when I ask them put their phone aside in a conversation ๐Ÿ™ thank u vitamin stree for talking about this ๐Ÿ’œ great video like always

  11. Is it just me that Fomo keeps me from doing a certain work rather than actually doing it?, Procrastination is the culprit. ๐Ÿ˜
    I have actually decided not to make a Facebook account (not just because the school forbids us to do so but because it has many cons). Thank you Vitamin Stree for discussing about this problem.

  12. I was just telling my younger sister why not to use social media. She insisted on joining Gram. And then this video popped up.
    Great timing!!

  13. I got new perspective that we are not customers, infact we are the products that these social platform selling I would have never thought in this way …..and they also held the power to influence our choices e.g. Facebook controversy of USA election. They in name of propagating the free speech and taking hold of public opinion , e.g. some posts even they offer constructive criticism , are deleted.
    Make video on 'political correctness' , given Dave Chappell (sorry for spelling mistake ) comedy. What do you think about it???? A culture where we just label each others instead of listening

  14. Honestly, why do people even care about likes? They don't mean anything. We all scroll down our insta feeds and double-tap on whatever we see. It doesn't necessarily mean that we like a post.
    People running after comments makes a little more sense. If someone has taken the time to comment on something, it holds meaning. Likes are useless.

  15. I don't know if I am an old soul …or just wired that way ….but some how social media Never really has attracted me …at some point I did try to actually pay attention to these different social media apps …but ended up really exhausted …. I realized I wasn't paying attention to anything else …. except for capturing everything for the soul purpose of posting it on some platform…so now even after a lot of pressure from my peers …I have managed to cut down on the time nd energy I earlier was wasting to try to fit in ๐Ÿ˜… makes me proud somehow ๐Ÿ™ˆ๐Ÿ˜…

  16. I like your videos, they make u think like WHATTTTTT???!! WHICH we know but don't ponder more often, but your videos work, ๐Ÿ™‚

  17. There is much more genuine life beyond social media. And i love the original world more than the virtual oneโ˜บ

  18. When people get into insecurities, competition and lack of self confidence this is the way most end up into seeking attention through social media. Believe this may wont end until, they understand self-worth and basic priorities. humans can live with such stuff. But isolation, stress, depression, demotivation which most humans are victimized of. Therefore social media helps them in terms making them of feel overwhelmed, pampered, admired, loved.

    Most of them dont realize, relying on such thing could cause to stop believing in themself, effecting basic priorities. health issues, financial issues. Yet they continue to use. I Dont blame them, thats human tendency, getting influenced by majority, by society.

  19. Thanks for your videos! Not only is your content short and precise, saving my precious minutes and ultimately shortening my internet time, but it also explains socially relevant topics with brilliant use of graphics and data. Keep it up and keep giving me stats-based arguments to back my opinions next time I have a discussion with my friends!

  20. facebook… Lifetime silent mode../No twitter/Instagram.. sometimes…./Whatsapp on silent mode…
    This is my social life… Nd some people used to call me 'socially handicapped person'.

  21. Whatever we say.. They know exatly how our brain works and how to use it for their businesses.. It all comes down to money.. It is our responsibility for ourselves.. For me it is like I am totally aware of my addiction skills..and I fear sooo much to get it, that, it has stopped me to even installing these apps..

  22. I think people just try to let down others especially on Instagram by showing they are leading a happier life .By doing so they don't get to make real bonds and also they lead a fake life which is just full of happiness , achivement, daily motivation and an ernst desire to show their quiker side .But it's an ice berg phenomenon you get misery ,you cry , sometimes you are out of resources . Nobody talks about that we just try to hoard the best stuff ,to look best
    As if it all become a competition btw who is living a happiest life .In doing so we miss the real happiness of that moment.

  23. When I tell my friends I don't hv Insta profile and Facebook account too. Friends ask me do I even exist in this world. (I think that's the virtual world, no?) That's fine. They say I live a miserable life. That's perfectly okay.๐Ÿ˜

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